A711 Internet Communications Award

Annual Club Award for the club that demonstrates the most effective communications through a Club online presence. Outstanding visual impact is of no value if the content is poor. While a balance of pleasing display (images and Videos) and good informative material is desired, the criterion for this award is weighted towards informative content over graphical presentation.

How Chosen

By selection committee comprising 3 to 5 Lions with Information Technology experience and chaired by District Webmaster. Committee reviews and attests to ratings claimed in application document. Club with highest number of accumulated points is recommended as winner. Committee recommendation submitted to District Awards Chair and District Governor.

Form of Award

Marketing & Communications Proficiency Plaque awarded at District Convention

Criteria

Points will be awarded OR deducted as follows.

• Required Website elements, identifying a Lions Club in the District:

  Official Club Name	1 point
  District Affiliation	1 point
  Region and Zone Affiliation	1 point
  Charter Date and Sponsoring Club	1 point
  Official Lions Club Logo	1 point

• Required Information needed to contact a Lions Club:

  Official club mailing address or email	1 point
  Club meeting times and locations	1 point
  Current Club President	1 point
  Current Club Secretary	1 point
  Current Club Webmaster	1 point

• Required Links to other Lion websites:

  Lions Clubs International	1 point
  Lions Clubs International Foundation	1 point
  Lions Foundation of Canada	1 point
  District Website	1 point
  Multiple District "A"	1 point

The criterion identified above represents the minimum essential content. Most likely, clubs just establishing a presence on the Internet will not have much more than the above. However, to make the Internet a truly effective communications tool, clubs need to consider providing more information to their immediate community and to other Lions. The following criteria reflect that consideration.

Social Media Presence:

• Club Facebook page	up to 5 points
  Daily/weekly/monthly/longer Facebook posts	5/3/1
  Consistent use of appealing and relevant images or videos in Facebook posts	5 points
  For every 100 Facebook friends	1 point (max 5 points)

• Club Twitter account	5 points
  Daily/weekly/monthly/longer tweets	5/3/1
  Consistent use of appealing and relevant images or videos in tweets	5 points
  For every 100 Twitter followers	1 point (max 5 points)

• Club Instagram account	5 points
  Daily/weekly/monthly/longer Instagram posts	5/3/1
  Consistent use of appealing and relevant images or videos in Instagram posts	5 points
  For every 100 Instagram followers	1 point

• Lions In Action
  Announcements of community events, fundraising activities and service projects, identifying dates, times and locations.	5 points
  Follow-up information - letting the public understand the results of your community event, fundraising activity or service project.	5 points
  Announcements of Lions events that would be of interest to the Lions family community	5 points

• Additional Club Information
  List of current Club Officers	3 points
  Your Club Roster	2 points
  History of your Club	2 points
  Your Club Bulletin	5 points
  Your Club link on a local community website	3 points

• Style and Presentation
  The website is easily navigated	5 points
  The website is easily read	5 points
  Colours, graphics, music contribute to the overall effectiveness and appeal of the Club website.	1 to 5 points